The Masterclass Différence is much more than a simple training program: it’s an immersive experience that places exchange, sharing and innovation at the heart of its priorities. This annual event is designed to bring together wedding industry enthusiasts in a warm and inspiring setting, conducive to the creation of lasting bonds.
Round tables and interactive workshops: enriching exchanges
The Masterclass Différence format is distinguished by its round-table discussions led by recognized experts, where everyone is invited to share ideas, ask questions and benefit from the unique know-how of our speakers. Each session is an opportunity to explore the latest trends, discover innovative approaches and get personalized advice on how to take your business to the next level.
Interactive workshops complete this dynamic, allowing each participant to get actively involved, whether by developing their technical skills or reinforcing their creativity. These cohesive moments encourage collaboration between professionals and the emergence of new ideas.
Strong values: exchange, sharing, innovation
Since its creation, the Masterclass Différence has been based on fundamental values that resonate with the needs of wedding professionals. Here, the emphasis is on exchanging and sharing experiences to break out of the isolation often felt in this sector. Innovation is at the heart of the discussions, with a focus on how to bring creative and relevant solutions to your customers.
Open to all wedding professionals
The Masterclass Différence is designed for all those involved in the wedding industry: wedding planners, photographers, floral designers, make-up artists, videographers, dress designers, ceremony officiants and many others. Whether you’re a beginner or an expert, this experience is designed to enrich your knowledge and energize your business, while creating connections with peers who share your passion.
A rich and inspiring program
Wednesday, march 26, 2025
- 9am: Arrival – Snacks
- 9:30am-11am: Conference by J’ai Deux Amours on the essential role of design in wedding planning
- 11am-12:30pm: Conference by Jennifer Ettori on SEO
- 12h30-14h : Lunch
- 14h-15h30 : Conference by Anne-Sophie Amsellem (My ceremonie officiant) on secular ceremonies
- 3:30 pm – 5:00 pm: Conference by a renowned wedding dress designer
Thursday, march 27, 2025
- 9am: Arrival – Snack
- 9:30am-11am: Conference by Marion Pinel on L’art de comprendre votre audience: Le persona comme levier de succès (The art of understanding your audience: The persona as a lever for success)
- 11am-12:30pm: Conference by Jérémie hkb on Style Analysis and Shooting (For Photographers) OR Workshop by Jennifer Ettori on Social Networks (to be chosen upon registration)
- 12:30-13:30: Lunch
- 1:30-3:00 pm: Workshop by Marion Lhote & Jérémie hkb on make-up and photo rendering, with the expectations of each professional (live shooting and retouching demonstration)
- 3:00 pm – 4:30 pm: Conference by Zephyr Kok & Expérience Florale Paris on how to create a relationship of trust between photographer and floral designer.
- 16:30-18:00: Conference by Stephane M on how to develop your high-end business
Friday, March 28, 2025
- 9am: Arrival – Refreshments
- 9:30am-11am: Conference by Karine Brossard on how to reach your target audience on social networks
- 11am-12.30pm: Conference by Andreas K Georgiou on Destination Wedding
- 12:30-13:30: Lunch
- 13h30-15h30: Conference by La Sœur De La Mariée on how to perform on Instagram, without showing off
- 3:30 pm – 5:30 pm: Conference by Elodie Villemus on how to succeed in the wedding business
Parallel afternoon :
A workshop reserved for photographers and videographers: Immerse yourself in the world of high-end wedding imagery. Discover and capture exceptional stagings elaborated with elegant and refined design by a renowned designer in the industry.
Participants will have access to several creative workshops:
- A flatlay workshop led by Sylvia Calmet, to sublimate stationery and refined details.
- Inspiring stagings including a decorated wedding table, a wedding cake, and of course, a couple, which you’ll be able to capture thanks to the collaboration of Stéphane M for the videographers, and Jérémie HKB and Marion Pinel for the photographers.
Every element of this workshop is designed to enrich your portfolio with images that capture the essence of luxury and elegance, and to inspire new approaches to wedding photography and videography. Don’t miss this unique opportunity to perfect your style with industry leaders and immerse your images in a world of high standards.
An unforgettable gala evening
On Friday evening, discover an exceptional evening open to all, even if you didn’t take part in the masterclass. On the program:
- 6:30 pm: Food & wine tasting
- 7:30 pm: Festive aperitif with cocktail bar and entertainment
- 9:00 pm: Fine dining and dancing
Immerse yourself in a magical atmosphere, enhanced by the floral creations of our partner Expérience Florale Paris. The gala evening is the perfect opportunity to meet other professionals in a relaxed atmosphere, to exchange ideas and enjoy yourself before the start of the season. It’s a festive occasion that brings a fitting end to three intense and enriching days.
Join us for three days of discovery, exchange and celebration. Together, let’s make a difference in the world of weddings.
We invite you to visit the Différence website for more information.